Welcome to JBO – your Nº1 guide to the best betting offers in the UK. Starting or re-starting your betting career on the right foot requires lots of good decisions, but arguably the most important one is picking the right partner – kind of like in life. The betting site you chose to run your adventure with is of capital importance since it will provide you with all your betting options for the foreseeable future.
Of course, this decision can be changed in the future, and we even recommend holding multiple betting accounts with new bookmakers, to compare odds, win bonuses and maybe even get some arbitrage opportunities. But in a world where bookmaker odds are so similar, what can we look into to differentiate one from the other?
Recommended UK Online Bookmakers
Every bookmaker tries its best to attract new customers, and the easiest way to do so is using special betting offers and welcome bonuses which can determine people to open an account, place some money in it and start playing. Of course, not all bookies offers and sign up bonuses are the same – some are easy to access and win, others are very complicated and usually not worthwhile following.
Our purpose is to get you to understand the main categories of free bet offers and welcome bonuses given by best betting sites, how you can take advantage of them, and how to dodge very complex requirements which are usually not worth your time. That being said, let’s get into answering the first big question: what are bookmaker special offers?
Latest Betting Offers & Welcome Bonuses From UK Bookmakers
32Red 100% Profit Boost
Up to £100 on your first bet*
32Red is a bookmaker which is quite famous around the UK, mainly because they sponsor a lot of Championship teams – no fewer than 5 this season alone. Their picks were among the teams with lots of tradition from the English second tier, such as Leeds United, which clearly need no introduction. These connections with huge football clubs have ensured a steady stream of new visitors on their website, who immediately see their welcome bonus: which 32Red calls a “profit boost” on your first bet, and can amount to something as high as £100 pounds.
After making your first deposit, you can opt for a “profit boost” from 32Red. You can select the boost from a list which is made available after your first deposit, and can span from a 100% increase on a £10 bet, or a 10% increase on a £100 bet. There is a catch, though – the maximum winnings which you can collect from this rather interesting welcome offer is £100.
We really couldn’t expect anything less from 32Red. In recent years, they’ve shown that they’re ready to do what other bookmakers are reluctant to do: create new and exciting offers, tie their names to as many football clubs as possible, and even extend their website from sports betting and casino games to other areas, such as bingo and poker. If you’re on the market for the next up-and-coming, end-to-end broker, 32Red might just be your new home.
*New accounts only. Wagering and full terms apply. 18+, begambleaware.org
Mr Green Free Bet Offer
£10 ACCA free bet*
Mr. Green is easily one of the more recognizable bookmakers on the scene right now – not only due to their popularity and increase in customer numbers, but especially because of their recognizable green colour across their app and website, as well as their well-known mascot.
Those things might bring people to their website, but here, they quickly find two extremely good offers if they open a new account. The welcome bonus for new sportsbook customers is an English standard: a £10 free bet, eligible to be collected by each new account who makes a deposit of at least £10. This free bet has to be used on minimum odds of at least 3/1 or 4.00 – big winnings, but bigger risk as well.
Their casino welcome bonus is also quite classic: a first deposit match bonus, up to £100. We’ve seen this bonus time and time again across the market, and it’s only as good as you make it. Be sure to check out the play-through requirements on the Mr. Green website before opening an account, and choose casino games where you have good odds of winning.
Apart from these two bonuses, Mr. Green also impresses with a number of other things. For example, if you want to use their live casino, you’ll get 50% of your losses back as bonus money, as long as you’re playing through your initial deposit. This kind of offer is ideal for new players without lots of gambling experience, and will surely make a lot of bettors very happy.
New players only. Min odds for qualifying bet 3/1. Free bet must have 3+ selections. Expires after 7 days.18+, T&Cs apply. BeGambleAware.org
ComeOn Free Bet & Casino Bonus
£10 free bet and £25 casino bonus*
The UK betting scene is full of new bookmakers, each battling on the same customers as the other couple of hundreds (yes, hundreds) which are already in the market. This means that each broker has to have a clear business plan and target group if they want to survive – and equally important, have good bonuses which they can use to attract new players.
For ComeOn!, the story of their sportsbook welcome bonus is quite clear: if it isn’t broken, don’t fix it. They’ve opted to offer their new customers 10£ free bet, for every new account which makes a first deposit of at least 10£. This is, without a doubt, the most stable and classic welcome bonus in the entire UK betting scene – but it seems to be working so far. Players are not that impressed with the bonus, and it gives the bookmaker other areas which can be impressive.
Their playthrough conditions for the free bet are very good, though. The bet must be placed within 14 days of its receipt, on a single selection of at least 1,8 odds. More about the bet’s conditions and opt-in steps can be found on the ComeOn! website, which is extremely easy to navigate through.
As with all new-age bookmaker, ComeOn! has chosen to impress their customers with things that are away from the “core” of the betting business, such as welcome offers, odds quality and selection. They’re on par on all these things, but make great work with their website quality and mobile app quality, which are very important nowadays – especially for the younger crowd.
*Only new UK mainland customers, min odds of 1.80. Skrill, Neteller & Paysafe are excluded from this offer. T&Cs apply, 18+, begambleaware.org
Netbet Free Bet
Up to £50 matched free bet*
When we first started writing bookmaker reviews, we’ve placed NetBet in the “up and coming” category, and predicted they’ll do better and better over the coming years. Not a lot of time has passed, and they’re become a crowd favourite, both in the UK and abroad as well. There are a couple of things we can owe this ascension to, and one of them is their welcome bonuses.
For their sportsbook, NetBet currently offer a twist to the traditional UK free bet. It essentially gives their new players a free bet equal to the first bet they place on their NetBet account on odds of at least 1,50, with an upper limit of £50. In terms of value, this is one of the better ones on the market so far, because you can end up with more than £50 in winnings – because your “qualifying bet” can also turn out to be a winner. The conditions of the bonus are also quite easy to fulfill, and can easily be researched on the NetBet website.
Their casino welcome bonus is quite nice as well. They offer a 100% first deposit bonus, with the same upper limit as their sportsbook bonus: £50. Along this bonus, they also offer 10 free spins in some of their casino games, which can be a nice way to get introduced to NetBet’s gaming world. All in all, a great bonus scheme with lots of flexibility and options.
In recent years, NetBet has grown from a fringe player in the betting scene to a name which can’t really be ignored anymore, especially since they’re tying their brand to more and more clubs around the continent. In remains to see how they will develop over the next couple of seasons, but something tells us they will grow stronger.
*Bonus is 50% of deposit.Bonus code: WELCOME50. Rollover is x6(deposit and bonus). Min odds for bonus is 3/5. 18+, begambleaware.org T&Cs apply.
Royal Panda Free Bet
£20 free bet*
Royal Panda has been around for quite some time in the UK. Although they’ve recently grown to become a multi-national bookmaker, they still retain their old look and feel, and sometimes even have special offers for their customers from the Islands. They’re among the most well-known and reputable bookmakers, but do they have the same passion as others to attract new customers?
Their sportsbook welcome bonus is almost typical, although somewhat larger than industry standards. It’s a 100% deposit match given in the way of a free bet, up to a maximum sum of £20. It’s not the biggest bonus in terms of sheer quantity, but it’s still double what most bookmakers offer. The bonus money must be played through a total of 10 times before it can be withdrawn, and only bets over 2.0 odds will qualify.
Also, there are a couple of other things you should be aware of before opening an account with Royal Panda to claim this bonus. First deposits using any kind of e-wallets (Skrill, Neteller, or PaySafeCard) are not eligible for bonus money. Even if you intend to use e-wallets as your main deposit and withdraw option, we recommend making the first deposit using a credit/debit card to make sure you receive the bonus.
First deposit only. Free sports bet: Min deposit and stake £20 (min odds 2.0). Credited after all qualifying bets settled. 18+, terms apply. begambleaware.org
MobileBet Free Bet
£10 free bet offer*
MobileBet, just like their name suggests, has taken a different route than most bookmakers: having the biggest and greatest presence in the mobile betting world. Sure, the market isn’t small by any means. In fact, more and more bettors now feel the need for their broker to have a good betting app along their website – but do MobileBet offer enough apart from their top app?
Their offer is quite straightforward: a 100% first deposit match bonus, up to a slightly low top limit of £10. This means, in other words, that you can open an account with MobileBet and deposit £10, and you will receive another £10 as bonus money to play with.
This offer is among the best in the business for new joiners without big bucks to spare, although it doesn’t cater to the so-called betting “whales”, obviously. The playthrough conditions for the bonus are fairly standard: you need to place bets amounting to 5 times the bonus money you’re received, on minimum odds of 2.0.
It’s clear to us all that MobileBet certainly bring something new to the betting table. Their mobile presence is among the best in the business in terms of responsiveness, user friendliness and special offers for existing customers as well. If sports betting is something you enjoy doing from your smartphone, MobileBet is definitely the place for you.
*New UK mainland customers only. Min £10 deposit. Min. odds of Evens (2.0) apply. Single bets do not qualify. Terms apply. 18+, begambleaware.org
Unibet Welcome Bonus
£40 if your first bet loses + £10 casino bonus*
Creating tops and dividing bookmakers based on things such as “quality “and “success “has always been very subjective, but one thing is clear: no such top can be made, either in the UK or around the world, without mentioning Unibet. They are easily on of the powerhouses of 21st century online betting, and will probably remain for a couple of years to come.
They permanently attract new customers to their website and mobile app, and one of the reasons why they manage to do this on a consistent basis is their welcome offer. So, how does it work?
1)Place a sports bet of min. £1 with odds 2/5 or greater
2)If your bet wins, you have completed the bonus, you receive your winnings and your stake.
3)If your bet loses, you'll receive your stake back up to max. of £40.
4)Your £10 casino bonus will be credited to your account the next working day after you make your first deposit(35x wagering requirement).
The free bets are the more interesting part for us today. They have to be placed on bets with odds over 1.40 (quite low) and require playing through three times before the winnings can be withdrawn from one’s account. This means that for every £10 in free bets that you use, you need to place bets amounting to at least £30.
But that is hardly an issue, given the fact that Unibet has some of the best odds available on the betting market, lots of live events (some of which are even streamed), and overall, an awesome looking website and mobile app. They’re one of the leaders of the betting scene so far, and a great place to start your betting career in.
*New customers only. 18+, BeGambleAware.org. Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in.
Jetbull Sports Welcome Bonus
50% up to £75*
When looking into the UK betting scene, we’ve concluded that most welcome offers look vastly the same: the sportsbook offers focus on free bets, with various sizes and wagering requirements, while the casino parts of the brokers offer deposit match bonuses, up to a certain degree. We’ve rarely seen other welcome bonuses, so we were thrilled to see that Jetbull has decided to go for something more creative.
Namely, they’re offering every new customer a 50% welcome bonus for their sportsbook, up to £75. Of course, this bonus offer is only valid for deposits over £10, and comes with a few terms and conditions as well. The most important one is the fact that only bets made on selections with odds above 2.0 count for the playthrough requirement, with is quite large – 15x the amount you’ve received as bonus money, which must also be fulfilled in the first 30 days after your initial deposit.
The casino bonus is quite good, too. Jetbull offers new casino customers a 100% first deposit bonus, up to £150 – again, only for first deposits over £10. In order to transform the bonus money in real money, you must play through the bonus 40 times.
That being said, Jetbull’s welcome bonus does remain one of the largest we’ve seen among UK sportsbooks, a fact that can only make us happy. Additionally, since the terms and conditions are somewhat more difficult, Jetbull offers its customers a wide variety of customer support options, such as e-mail ([email protected]), live chat and phone.
*New customers only, min deposit £20, min odds 2.00, total amount held as bonus funds must be wagered 10x with all bets settled, the bonus must be manually granted. Full T&Cs apply, 18+, begambleaware.org
138Bet Bonus Token
Bet £20 get £10 bonus token*
The UK betting hasn’t been all about UK bookmakers for some time now. More and more foreign companies are making their way into the industry, especially reputable Asian companies which have started out as casinos. The attract of the world’s oldest betting scene is understandable, but can these companies compete with local ones for customers? 138.com is one the ones who currently attempt this feat.
Their welcome offer for new customers on the sportsbook is different from what we’ve expected. It is, essentially, a free bet working in a more particular way: for a £20 bet that a client bets and loses, he’ll receive a £10 bonus from 138Bet. On the casino side, however, they’re all about the classic: a 100% deposit matchup bonus, up to £100, along with a generous amount of 25 free spins on “ Viking Gods “, one of their favourite casino games.
All in all, their offer can be considered close to the industry average in the UK, meaning that they’re certainly understanding how the market works fairly quickly. They’ve been around since 2012 and have been growing ever since, but it’s clear that their casino is the main part of their business. It’s sleek, works wonderfully quick, and has an immense variety of games which anyone can play.
*Only deposits made via credit or debit cards are eligible for the bonus. Minimum stake required is at least £5/€5. Qualifying bet can only be placed on a win single or combo bet. System bets do not qualify. 18+, terms apply
EnergyBet Welcome Bonus
£50 ACCA Bonus Bet*
If previously we’ve looked into bookmakers who have some experience in the UK betting scene (6-8 years), today we want to analyze Energybet – one of the latest additions to an already rich scenery. They have only been around since 2016, but have steadily managed to grow their client base and appear in more and more professional articles. But how do they attract new customers?
The sportsbook welcome bonus is certainly different than what we’re used to: EnergyBet offer a 25% Acca bonus bet on the first deposit, coupled with a 100% odds boost – but the bonus cannot give the customer more than £50. The conditions for the Acca bet are the following: bet must contain 3 events with min. odds 1/4 (1.25) per selection and total odds of 3/2 (2.50).
Their casino business is a bit different. Not only do they offer a classic first deposit match of 100% (up to £150), they offer a similar bonus for your second deposit as well. Not just as large, though: 50% up to £150, but receiving free money on your second deposit is certainly a very nice feat. The playthrough conditions are also very good: 25 times the bonus amount.
All in all, we’re big fans of the way EnergyBet has set up their bonus schemes. They have everything you would expect from a new bookmaker: a great website, good live betting, a fabulous mobile app and lots of ways to interact with their customers. Top this with some nice bonuses, and we’ve got a bookmaker on our hands.
*New UK customers only. Full terms apply. 18+, begamblaeaware.org
Online Betting Offer Types
Special offers from bookmakers come in all shapes and sizes. To put it simply, a special offer is a bonus or a feature given by a bookmaker to a player in order to reward that player for either placing a bet on a sporting event, opening and account or depositing a sum of money.
These rewards come in various forms: money, enhanced odds, play credit, free casino spins, etc. Of course, some of these bonuses (like cold cash) are preferred to other, more niche ones, like enhanced odds, and that is usually the thing that makes a client chose one bookmaker over the other. All these special offers can be further divided into categories, which we will explain below:
Welcome Bonuses – The simplest reward out there. Nearly all betting sites worldwide have this offer for setting up an online account. Just open an account, deposit some money in it (amount differs between bookmakers), and you will receive a prize. This is the simplest form of a welcome bonus – it then becomes different between brokers.
For example, ComeOn gives you a £10 free bet* just for opening an account with them, no deposit required. Other bookmakers double the amount you first deposit, up to a certain sum. Others give you flat amounts of money. Do remember that while this welcome bonus is credited to your account instantly, you do need to fulfill certain conditions to withdraw it. More on that later.
Bonuses For New & Existing Customers – Receiving a bonus only when opening an account would be a pretty terrible marketing idea from bookmakers. Thus, they try to keep their players close to them with periodic bonuses or special ones based on individual sporting events. For example, Unibet once had a Champions League bonus – if you deposited a sum of money and used it to play on CL games, they would credit your account with 100% of the said amount. These bonuses tend to vary quite a lot over time, even with the same bookmaker.
Free Bets – Free bets are very common in the betting world and are a special kind of bonus. Some bookmakers use them as welcome bonuses, while others just give them away to their classic players. A free bet works in the following way: if you lose your bet on any given game, the broker gives you your money back. Of course, these free bets are also subject to terms and conditions.
Enhanced Odds – One very common bonus used by lots of bookmakers have increased odds for an individual game, both for new players and old ones. For example, if there is a very tight derby, like Manchester United vs. Manchester City, a sportsbook, can choose to give its players enhanced odds for the game, like 5,00 for the home side and 5,00 for the away side, in order to encourage them into placing more bets. This kind of bonus usually revolves around close games and derbies, which spark lots of interest.
Other Special Offers –There really is no limit to a bookmaker’s creativity when developing new bonuses. The key to taking advantage of them is carefully reading the terms and conditions associated with the bonus.
Choosing The Best Welcome Bonus
Since the most commonly analyzed bonuses are welcome bonuses, we thought a deeper analysis should be made on then. Welcome bonuses are usually the main tiebreaker between bookmakers, and for a good reason.
Let’s say you have 200 pounds to start your betting career with. Would you prefer a betting site that gives you 100% bonus up to these 200 pounds, one that gives you 50% up to 50 pounds, or one with a 30 pound free bet? In your case, the first one would net you the biggest prize – if the terms and conditions would be the same. How good or bad a welcome bonus actually depends a lot on the sum of money you have to invest in that account.
If you only have a few pounds and want to use them for sports betting, a freebet system would be the best for you. If on the other hand, you have a decent sum of money and want to potentially double it, you should look for bookmakers like Jetbull, Unibet or NetBet, which all offer good welcome bonuses depending on how big your initial deposit is.
Of course, after the initial hype and the first bonus is cashed in, your primary area of interest will be the non-recurrent bonus section of the bookmaker. Sadly for our analysis, this section is almost impossible to look into, since lots of bookmakers have very varied bonuses depending on the period of the year, special sporting events, how they’re doing on the market, and can even vary based on the residence of a player.
Small free bets and a bit more higher enhanced odds are usual promotions in the UK, but most US betting sites prefer to give big sign-up bonuses and this way attract new players and registrations at their sportsbooks. Of course these bonuses have more strict terms, but without a doubt are quite attractive. To put it simply, if you’re dissatisfied with the bonuses your current bookmaker is offering you, try opening a tiny account with another one, to see how the new betting site acts.
Deposit And Withdrawal Methods
With so many bookmakers and options, it’s only natural to expect their money handling skills to be on par with their customer’s needs. Most UK betting sites process money in a wide array of ways, ranging from credit and debit card transfers, bank transfers and classic cash deposits to e-wallets like PayPal, Skrill or Neteller, prepaid cards and online payment systems. For more information about each e-wallet mantioned above, please visit the following pages:
All these options work just as well for deposits as well as withdraws, and the difference between bookmakers is often made around the time of each transaction. While deposits are usually made free and instantly (of course), withdraws can take any time from a few hours to a few days, depending on the bookmaker. For more information about specific payment method, please visit our Deposit Methods page.
Important: Betting Promotions Terms & Conditions
Now that we’ve covered most of the special offers a bookmaker throws at you, it’s time to look into a key area of these offers: the terms and conditions. Bookmakers rarely give money or enhanced odds away for free – you will have to fulfill certain requirements in order to play through your bonus.
For example, if you receive a free bet, most bookmakers will oblige you to select odds bigger than an individual number, so they don’t give you a bonus for a safe bet. This figure can vary from 1,30 (fairly easy) to 1,50 (fairly common) and even 2,00. The higher the threshold is, the less likely it is you’ll make it, and the bonus will quickly vanish.
Welcome bonuses also have terms and conditions. The most common condition brokers tie welcome bonuses too is the “play through” condition. Very simply put, if a bookmaker gives you a welcome bonus of 200 pounds and tie is to a condition which says you have to play through it three times, it forces you to bet at least 600 pounds on their website before being able to withdraw the bonus.
Some bookmakers only force you to play through it once, others have much harsher conditions. Sometimes, you’ll even be forced to selects bets with high odds, since low-odd bets will not be considered towards the play-through condition. There are lots of terms a bookmaker might use to condition bonuses – read them very carefully since they can be the difference between a very nice win and throwing money out the window.
To sum up, make sure you do two things when choosing a bookmaker for sports betting. First and foremost, compare the bookie’s bonus offers with those coming from their competitors, and see how they stack up.
If you found one which you like, make sure to read the terms of both welcome and permanent bonuses very carefully – the harsher the T&Cs, the less likely it is you’ll make them, and you’ll be stuck with the money you initially deposited.
We always advise taking a smaller but easier-to-achieve bonus over a difficult one, since we’re sure you’re in the betting game for the long run. As always, we wish you big inspiration and best of luck!