Best Betting Sites Online And Their Bonus Offers In The UK

Best betting sites online in the UKIf we take a look at the number of registered online UK betting sites, we might even consider letting hazard make this choice for us.

Although this number seems to be growing, statistics have shown us that the amount of online bookmakers in the UK has remained vastly the same in the last decade, around the 9,000 mark.

The peak of this industry was reached in the 70’s and 80’s when Britain had more than 16,000 shops, but the overall value of the industry has grown a lot since then.

Nowadays, almost all betting agencies in the UK also have a website, where you can comfortably place online bets without having to leave your home. With so many choices in online betting sites, how can you be sure you make the correct one when opening an account?

Best Betting Sites Offers: Free Bets And Bonuses For New Customers

£10 ACCA Free Bet* 18+, Full terms apply
£100 Bonus Bet* 18+, Full terms apply
£30 Free Bet* 18+, Full terms apply
£10 Free Bet* 18+, Full terms apply
£50 Deposit Match Bonus* 18+, Full terms apply
£50 Welcome Bonus* 18+, Full terms apply

How to choose the best betting site online in the UK?

best betting sites onlineThe decision should not be taken lightly, and the good news is that we’re here to share a guide on how to choose the best bookmaker for your betting style. We have carefully weighed all the factors that have to be considered when making such a choice, and have listed them below – with explanations. Bellow are the things that you should look into when choosing the best online betting sites in the UK:

1. Free bets, welcome bonuses and promotions

free bets and bonusesOne of the main things that clients compare between bookmakers is their betting offers. All bookmakers have a bonus scheme, both for new customers and for existing ones. These bonuses can be in the form of free bets, enhanced odds, deposit bonuses or special promotions in certain competitions. In order to compare these offers between brokers, you have to carefully assess which bookmaker gives you the highest value bonus for your initial budget or betting style – simply comparing figures is often not enough.

For example, if you have a limited budget to start your account with, a 100% bonus up to 300 pounds might not be better than a 30-pound free bet. If your initial capital is just 20 pounds, the second bonus gives you much higher value than the first one. Another thing to note here is that you should research how the bookmaker has treated existing customers in the past – you don’t want to choose one based only on their initial bonus/offer.

2. Betting options

mobile betting opttionsNaturally, when you open a new account with a bookmaker, you want to be able to try as many betting options or betting systems as possible. That’s why it’s crucial to choose a bookie which offers in-play betting, has a dedicated mobile app, offers live betting and streaming and gives lots of options for each game. Bonus points if the broken can even offer you odds based on your own ideas.

You will never know when you will be interested in a betting category which you don’t usually use or follow. At that moment, if you made the correct choice, the bet you want to take will be just two clicks away. If not, you’ll have to open an account with a different bookmaker and start this thinking process all over again.

3. Betting markets and odds

betting markets and oddsThe odds a bookmaker offers are the bread-and-butter of this analysis. If these aren’t competitive, all our analysis crumbles and that bookmaker is quickly deleted from our options. In order to get a good idea of the quality of a bookmaker’s odds, follow them for a couple of days or even weeks, and don’t only look at big games and derbies.

Most often, the difference between bookmaker odds is seen in lower league games. Also, make sure that the bookmaker is able to offer you odds from all the markets you’re interested in – both regarding sports, as regarding leagues.

4. Banking methods

banking optionsAlthough this might sound incredible, there are bookmakers out there who still don’t offer you the possibility of making a deposit using a credit card. Other accept only certain types of credit cards, and some don’t accept wire transfers or payment solutions such as Paypal and Skrill.

It is thus important to recognize what your preferred deposit method will be and make sure your bookmaker of choice offers it – and what the costs are. Some bookmakers charge a small fee when depositing from a credit card, but delete this fee in the case of a bank transfer.

5. Multiple betting accounts

new betting accountHaving more than one betting account with new betting sites might be something you want – especially if you’re considering running more than one betting system, betting on more than one sport or even using the casino from time to time. In all these cases, a second or third betting account can help you keep track of profits and expenses much easier.

6. Regulations and security

regulation and securityWhile not a lot of us might be interested in this category, it definitely shouldn’t be overlooked. Although most bookmakers don’t have laws issues in the UK, it’s fair to at least check that they hold all necessary certifications to practice business.

Also, check if they had any significant security breaches in the past. You don’t want your personal data compromised, especially since you will most probably give away credit card details to this company as well.

7. Reputation

checkedReputation can’t exactly be measured, but it’s self-explanatory. If a bookmaker has millions of clients and has been around for decades, chances are they’re a trustworthy partner for their clients. This entire analysis process can be simplified by only choosing reputable bookmakers which we’ve all heard of.

8. Payouts

payoutsOne of the most frustrating things which can ruin the relationship between a client and a bookmaker is an issue with payouts. There’s nothing worse than winning money and having to wait a few weeks to see it back in your account.

Even worse, some bookmakers have unreasonable additional security requests in order to process payouts. With some online research, you can find out everything you need to know about how bookmakers handle their payouts.

9. Customer support

customer supportDefinitely, we’d all love to not ever interact with customer support, purely on the grounds that we have no issues to talk to them about. But if such an issue ever occurs, we as clients want quick, helpful and knowledgeable customer support.

The quality of each bookmaker’s customer support can easily be seen online, where people rate their customer support experience honestly and upfront. Choose a betting site with a good track record of happy customers, and you’ll surely fit into this category as well.


We hope this guide has shed some light on the process of choosing the best bookmaker in the UK. Of course, the “best” betting site is a subjective term and depends a lot on the budget, style, and interests of the final customer – you. Each individual will weight one of the categories listed above more than another and will make his final decision based on this. Choosing the best bookmaker for you is the first step into a long, fulfilling and profitable relationship.