138Bet Sport Bonus & Casino Welcome Bonus 2019
138.co.uk represents something very different from many other online bookmakers. For starters, they’re a company from the Far East, just getting into the European and UK markets.
Second, their main business was a casino, and have only recently started adventuring into other games as well. We’re used to seeing things go the other way around.
Third, the look and feel of their business is obviously Asian. Will these things count in their quest to have a large presence in the European gambling markets? If they do, will they be advantages, or pain points?
Some of those questions are very hard, although the look and feel part is probably the most obvious one. We don’t mean that their visual and business identities are bad, they’re just very different from what we’re used to, and that can be a good thing.
Thankfully, we quickly moved from the overall aspect of their site and more towards their games, where we were on familiar territory.
We quickly understood their business scheme, and were ready to assess if they have a shot of bringing lots of new customers to their website, or if they’ll dive in anonymity and remain there. There was one part which we paid special attention to: the welcome bonuses.
138Bet Welcome Bonuses
It’s relatively obvious why. We’re looking into a company with decades of experience in Asian markets, but without any knowhow of how the European markets work. Thus, people will be slightly reluctant to give them their money and trust at first, which is why they certainly need encouragement. What better encouragement than giving them something for free? Granted, bonuses aren’t completely free, but they represent one of the biggest reasons why customers choose one bookmaker over another. We wanted to see what 138.com’s offers are for new clients, and we were quite pleased with what we’ve seen. Here are the main things you should look out for:
138.co.uk Sportbook Offer: £10 Bonus Token*
138Bet Sportsbook Bonus Token
£10 Free Bet If Your 1st Bet Loses*
*Only deposits made via credit or debit cards are eligible for the bonus. Minimum stake required is at least £5/€5. Qualifying bet can only be placed on a win single or combo bet. System bets do not qualify. 18+, terms apply. begambleaware.org
The sport betting welcome bonus has shown us that 138.co.uk understood the standard of the UK betting market quite well. They’re offering their new customers a £10 free bet if their first bet of £20 is a loser. Essentially, you get half of the first bet you make as a free bet, with a maximum limit of £10. This bonus isn’t creative or new by any means. In fact, we’ve seen in time and time again, with proven success.
It simply represents a good way to start your betting career with a bookie, which is why so many of them use it at this point in time. 138’s version of it, though, is a little smaller than industry standards, but we have to remember that the broker was first a casino, and has just started their adventure in sports betting.
Casino Welcome Bonus – Up To £100 For New Customers*
Casino Welcome Bonus
100% Up To £100 + 25 Free Spins*
*For new customers only. 18+, Full terms apply. begambleaware.org
The casino welcome bonus was the next thing on our list, and we quickly saw that 138.com’s experience was certainly around casino games. For new customers, they currently offer a 100% first deposit bonus, with an upper limit of £100.
Additionally, they give out 25 free spins for Viking Gods. Not only is this bonus very straightforward, it’s also fairly classic around the industry. Even the gimmicks are classic: no deposits using e-wallets quality for the bonus, and the bonus money must be played through 40 times before it can be withdrawn.
Slot games are weighted the heaviest counting towards these 40 times, while Roulette and Blackjack are only weighed at 25%. In real example terms, for every £5 which you bet at a Roulette table, only £1,25 will go towards your wagering requirements. One last thing: there is a maximum bet of £5 while having an active bonus. Remember this when playing towards that 40x objective.
Live Casino Welcome Bonus
The live casino welcome bonus is 138.com’s creative solution to bringing their live casino into the spotlight. Not lots of brokers offer a welcome bonus directly for live casino players. It’s a very simple bonus: 100% matching of your first deposit, with roughly the same playthrough conditions as the standard casino one. But it’s yet another bonus which you can contract if you open an account with 138.com. Of course, you cannot opt for both bonuses at once. Still, a very good addition, which is sure to delight the live casino fans.
These main signup bonuses, as well as all the other promotions which 138.com is running at any given time, can be discovered on the dedicated section of their website. We were very fond of the way this section was organized and encourage all possible customers to give it a thorough read, especially the terms and conditions of each welcome bonus, before opening an account.
After all, these are the things you need to know before giving a company your hard-earned money – might as well know what to expect. One important thing to note, for example, is the fact that 138.com’s bonuses aren’t automatically given to customers. You’ll have to opt-in for most of them, using a special code. If you aren’t sure about how to do so, customer support will be of service. Drop them an e-mail to make sure you don’t do anything wrong and lose the bonus.
The rest of the bookmaker’s bonuses were up to standard as well, especially the casino ones. There are lots of free spins given out this week, especially for games which are specials of 138.com. Moreover, even the sportsbook section has lots of ways in which you can earn some extra money, including accumulator insurances and enhanced odds. 138.com are convinced that a good promotions strategy will bring them lots of new players – we are waiting to see if reality agrees with their view or not.
In the end, at least we can all agree with their view. 138.com have decided to enter the European betting market with a well-researched and designed bonus strategy, which is bound to bring them lots of new customers in the long run. Gambling with them might be an experience we can all enjoy, and seeing different games and looks is a breath of fresh air for a change. Too many of our current brokers look and feel the same, so a change in scenery is always welcome.