It would only be natural to assume that football is the most widely bet on sport in the world since it is the most popular by far. Although we consider this to be natural at this point, things weren’t always like this. When sports betting first became legal and regulated in the UK, other disciplines like horse racing, dog racing, cricket or darts attracted much more bets than football.
The expansion of football betting relied on several factors: the globalization of the game, the vast sums of money invested in teams and players, the large number of people involved in the game, as well as technological advancements, such as the internet and smartphones.
Top Betting Sites For Betting On Football In 2018
Although the number of betting shops in the UK remained vastly the same since the boom of the early 60s, online football betting has brought more and more customers into the betting world. It is assumed that almost 3 million UK citizens have a betting account, a truly staggering number when first heard – not that impressive when we consider the huge size of the market.
These clients place their bets both online and offline, using various betting sites, each one different from the next. Of course, all bookmakers work in the same way: they attach an odd to a sporting event of choice, which you can bet on, if you believe that the odds are good. While the basic idea is the same, bookmakers differ quite a lot from one another – thinking about betting offers like free bets, customer support, odds quality, money handling, regulation, interface, and many, many other things.
If you want to read more information about UK bookmakers, consult our Betting sites page, where each company is analyzed in depth. Although we won’t review any bookmakers today, we do feel the need to mention some of the biggest names on the UK football betting scene.
Royal Panda is one of the most recognizable names in the UK gambling industry. They have grown year after year, together with the entire online gambling markets, and are home to one of the biggest bonuses on the UK scene: a 100% match of your first deposit, up to £100 – essentially doubling your money. Of course, there are a few terms and conditions you must fulfill before you withdraw this money, but they aren’t extremely complicated. Their website is still one of the best looking and feeling we’ve ever seen.
The Green gambler is probably the most easily recognized logo in the industry. It’s tied to a bookmaker who puts customer satisfaction above anything else. Mr Green have the habit of creating new bonuses and promotions on an almost weekly basis, much to the satisfaction of their long-term clients. They have a special taste for special bets, which is why you will surely find some truly unique selections on their website.
Last but not least in our mini-list is Sun Bets, one of the latest arrivals in the UK betting scene. They await new customers with a £30 free bet, a sleek website and tons and tons of betting options and offers. They truly bring each technological advancement to your device of choice, in order to make your betting experience as good as possible.
All these bookmakers have one thing in common we haven’t mentioned so far: they tailor most of their betting offers and odds towards the most common betting markets that UK customers love. Naturally, the English Premier League and Championship are at the top of preference charts, right above the lower leagues, all the way to the Conference.
Special attention must also be given to the Scottish Premier League, as well as cup competitions such as the FA Cup and League Cup. European championships are another favorite for British bettors, as well as Champions League and Europa League, such as the Ligue 1, Serie A, La Liga or Bundesliga.
These leagues and competitions could easily give any betting enthusiast enough games to last a lifetime, but some clients want to search for games in more exotic championships as well. In that case, they usually turn their attention to the Dutch Eredivisie (lots of goals scored), Turkish First League (appalling overall discipline) and even Russian League (where home advantage counts far more).
A Short Guide To Betting On Football
After reading all this, football betting sounds easy, doesn’t it? Just pick a reputable broker, search for some games from famous competitions, and pick some winners. Of course, if it were that easy, everyone would become a millionaire from football betting, and bookmakers will go bankrupt in an instant.
Not a lot of people backed Leicester City to win the Premier League just one year ago in 2016 – those few lucky ones won around 5,000 times their initial wager. Football betting has to be done in a consequent, analytical manner in order to be successful. Random games and picks simply won’t work.
We strongly recommend picking a strategy and sticking to it. For example, you can say “I want to double my money every weekend, by playing a maximum of two games, only home sides.” Then, weekend after weekend, you search for two teams which are favorites to win at home, and the combined odds of that happening is over 2,00.
This is a good strategy since it is based on home advantage and favorites, but there’s no guarantee that it will work. After an entire season of trying this out, you will be able to state if it brings you profit or must be changed. In the end, football betting is about discipline, information, and patience.
With a global revenue between 700bn and 1tn, sports betting cannot be considered a niche industry any longer. While it has grown quicker in some areas and slower in others, the global average growth rate has been around 7% in the last few years. This is a little lower from the booming years like early 2000, but still remarkable, given the fact that it doesn’t show any signs of stopping.
Physical betting stores open almost daily and are found at the corner of virtually any street in the world, while online bookmakers make the entire betting process much easier and comfortable for clients. Thus, we can easily conclude that sports betting is a huge part of everyday life – and football betting, in particular, is its largest part.
That being said, we hope you have enjoyed this very broad presentation of UK football betting. There are lots of things which can be almost endlessly discussed on this topic, although the global idea is clear: football betting is an industry which has grown and will grow consistently over the next few years, and bookmakers will do everything in their power to make betting an enjoyable experience for their customers.
It’s fair to say that we expect football betting to become more fun, more interactive and a lot more interesting over the coming years. The most popular game on the planet will surely remain at the top of everyone’s preferences, and for a good reason, too.