The gambling industry has known a big growth starting with the moment the internet took over everyone’s life. We have to remember that just ten years ago, over 95% of the transactions in this industry took place in brick and mortar betting agencies and casinos.
Some betting sites have dominated the UK betting scene for tens of years, leaving little space for newcomers, but all this change once technology took over this field as well. Nowadays, the UK betting industry generated just under 13 billion pounds, out of which over 40% comes from remote or online betting. We can safely say that gambling and betting have undertaken serious changes – all with the help of some new bookmakers as well.
Newcomers Of The Betting Scene – Latest Betting Offers In The UK
These new bookmakers offer new possibilities, new bonuses and unique schemes for their customers. The old powerhouses like Bet365, Coral or Unibet, have to adapt their offers to match those of their younger competitors – if they want to keep their lead. In turn, bookmakers like SunBets, 138.com or ComeOn are quickly gaining speed, client base and funds due to modern designs, excellent marketing and overall great betting offers.
The biggest resistance they face is the reluctance of the average betting enthusiasts to open another account with a different broker. In 2017, it’s fair to think that if a person is into betting, he has at least one betting account – the challenge is to get him to open a new one.
Why Opening A New Betting Account Is A Good Idea?
There are a couple of reasons why opening an account with a new bookmaker is a good idea. First, it’s always great to be able to compare odds on an individual sporting event, in order to pick the best ones available. This can also increase your profit in case of a good selection, or given give you the chance of a sure bet, if odds fluctuate a lot.
Second, some bookmakers are just better than others in some parts of their offers. While it’s hard to beat the odds given by industry leaders for Premier League games, some bookmakers might have better offers for more exotic league or even niche sports.
Third, opening a new account with a bookmaker will qualify you for some free bets that your current broker might not give you. For example, if you open a new account with ComeOn, you’ll get a 10-pound free bet after making your first 10-pound bet. While this offer doesn’t sound like a lot, in case you win, your entire betting experience with that bookmaker will be like playing on the house’s money.
Another thing to consider when opening a new betting account is taking advantage of new technologies. New bookmakers apply newest technology and trends faster than their competitors and are much more flexible to change. For example, not a lot of the “old” bookmakers have great mobile apps (or any, for that matter), especially due to security concerns.
On the other hand, Sun Bets, one of the newest bookmakers in the British betting scene, has a great app which helps their customers place bets from all their favorite devices. Another great example of a newcomer taking advantage of technology is 138.com – a great mobile app, great offers and bonuses, lots of money invested in marketing and attracting new players as well as backing an English club with lots of tradition – Watford.
Adventages & Considerations
On paper, opening an account with these newcomers to the betting table has lots of advantages. There are some things we firmly recommend considering before proceeding, however. The first one is to make sure that their licenses are in order and that they’re regulated by the UK Gambling Commission. The last thing you want is to do business with an unregulated broker.
Second, do a fair bit of research about the bookmaker you’re considering to see how they treat their clients – offers, bonuses, customer support, deposits and withdraws, the whole package. Last but not least, we recommend starting small – lots of offers and bonuses related to new accounts trigger with even 5 or 10 pounds. Give the bookmaker a few weeks of investing little money, and if everything goes well, bring the big bucks later.
That being said, it’s becoming increasingly clear that the growth of the UK betting industry will not stop, and a big part of this growth is and will be represented by new bookmakers. We’re all in favor of diversity in this market, and competition between bookmakers will only support players, in the end, giving them better bonuses, offers, and odds.
Just as every other industry, technology is changing the way people interact with their bookmaker, and working business relationships are harder to build and easier to tear down. There’s no telling what the future has installed for us, but we certainly know a few new bookmakers from around who will surely be a part of it.