138Bet Rating:
138Bet Sign-up Offer: £10 Bonus Token*
*Only deposits made via credit or debit cards are eligible for the bonus. Minimum stake required is at least £5/€5. Qualifying bet can only be placed on a win single or combo bet. System bets do not qualify. begambleaware.org, 18+, terms apply.

138Bet Review, Free Bet & Casino Bonus 2020

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£10 ACCA Free Bet* 18+, Full terms apply
£10 Free Bet* 18+, Full terms apply
£10 Free Bet* 18+, Full terms apply

To say we see lots of players on the UK betting scene is probably an understatement. With over 9000 registered betting offices across the UK, it’s very simple to conclude that British love to place bets. They bet on everything, from sports and games to politics, ordinary events and even the lives of their celebrities.

That being said, it’s only fair to want to have accounts at the best betting sites in the UK. But which one is that? After analyzing some of the country’s biggest and most reputable bookmakers, we turn our attention to a less-famous bookmaker: 138.com.

The company was founded in 2012, so it can’t boast with years and years of experience in the betting market. It was established in Asia, which is quite evident when first opening their website. Most of their customers are Asian and can select from a very wide range of gambling opportunities, sports betting included here.

It’s also worth noting that the company initially started as a casino, and still gains most of its winnings from here. Their sportsbook, although smaller and less visited than the casino, still has an excellent number of players from all over the world. The United Kingdom is one of biggest offices in Europe, both regarding staff and number of clients.

In the UK, 138Bet are operated by Xela Limited, with is located on the Isle of Man. Their websites come in English, as well as other widely-spoken Asian languages, like Japanese, Thai, Vietnamese and Chinese. The look and feel of the website are, of course, Asian, but that shouldn’t deter anyone. We’re here to analyze their sports betting offers, their promotions, and their odds. Let’s get started!

138Bet £10 Bonus Token For New Customers*

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First off, we want to look at their bonuses. The only offer for new sports betting players currently available is a £10 Bonus Token. They also have a 100%  up to £100 welcome bonus on your first deposit for casino games. This fact gives us a glimpse into their strategy: clearly more oriented towards the casino than the sportsbook. Their website also includes a “best odds guarantee” for the UK and Ireland, but this guarantee only applies for horse racing.

For football betting, their offers are quite limited in terms of bonuses. There is a thing called “ACCA Insurance” which seems great on paper. It stated that if only one team lets you down from an accumulator, they will refund your bet under certain conditions. These conditions can really complicate the bonus: maximum of £20 refunded per bet, only home, draw or away selections. Similar to this, they also have a 0-0 stalemate money back bonus, but only for exact score bets or halftime/full-time wants.

Of course, if the other sections of their website or the odds they offer to customers would be much better, who would even care about the bonus offers? That being said, we will continue our analysis by taking each main betting category into consideration and drilling down into what we find on 138.com.

Sports Betting Markets, Odds & Game Selection

Football betting. This is, of course, our primary focus, since betting enthusiasts in the United Kingdom will surely want good football betting options. The first thing that we noticed was the quite large selection of leagues to choose from. We’ve seen quite a significant number of leagues featured on 138Bet, which can only mean good things for those of you who want to bet on more exotic games.

The English Premier League, Spanish La Liga, German Bundesliga and other grand championships from all over the World are presented quite well and each match of these competitions has at least 120-130 betting markets. Their odds are a bit bellow the industry’s average and can leave no competitive impression, but that gap very often can be filled by the higher odds offered during the live betting.

Tennis betting. In the case of tennis betting, we’ve been quite impressed with the good number of games and competitions which were featured on 138.com. You can find games from almost all tournaments which are in play right now, including lower reputations ones from the Challenger category. The odds for tennis games were somewhat better than those from the football betting section, and indeed closer to the industry median.

The rest of their website also featured lots of games, and even some special bets, like the French election, BBC Sports Personality of the Year, UK politics and Eurovision winners. Certainly, if betting on multiple sports and events is your hobby, 138.com is a good place to follow it all. Their betting offer is quite varied, more so even than the average UK bookmaker.

In-Play(Live) Betting

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While 138.com has scored some points due to their good casino, the verdict of this analysis will depend on much more on their sportsbook. One thing, in particular, we always look at is the live betting area. The options, of course, are quite numerous on 138.com, where you will be able to bet on lots of live games from multiple sports. The website offers no video live stream, which isn’t the end of the world, but it does mean that you’re sometimes better off simply changing bookmakers to follow your favorite team and also be able to bet on them at the same time.

Casino Section – 100% Deposit Bonus Up To £100*

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The impressive part of the website comes when moving away from the sportsbook and into the casino world with their £100 bonus for new sign ups. It becomes very clear that the website was originally designed for casino games and the sports betting section only came as a secondary source of income.

138.com’s casino features lots of games, from traditional ones like Baccarat or Roulette to lots of slot games and even some ideas which we haven’t seen in other places. All the games look and feel like a real casino in Hong Kong or Macao, which isn’t necessarily a bad thing – it takes players out from the usual, European look.

Deposits, Payments & Customer Service

While 138.com haven’t entered the British market for a very long time, they have been around for long enough for us to get to know their customer service model and the way they handle client’s money. The bookmaker offers quite a few common deposit options, like credit card, debit card, Netteller and Skrill.

As a customer, you can get in touch quite easily with customer support, using a 24/7 online chat, e-mailing them at [email protected] or even making an old-fashioned phone call at 0808 120 1969. Customer support is always there to handle issues and complaints, which arise from different areas, but not from the platform – 138.com is surprisingly simple to use and has a very clean look.


At the end of the day, we have to weigh the pros and cons of 138Bet sportsbook and give a verdict. They have good betting offers which are comparable with other sports betting sites offers in the UK betting market, simple and easy to use website and all prerequisites to become more visible and desired bookie for new customers. With a little time and resources invested, they might be a top bookmaker in a few years.