Novibet Rating:
Novibet Sign-up Offer: £25 Free Bet* Join Now
*New UK customers with verified documents only, max £25 free bet, min of 3 selections in accumulator, min odds per selection 7/10 (1.70). Certain Markets/sports/payment methods restrictions apply. Qualifying bet must be made within 30 days. Free bet valid for 30 days. 18+, terms apply.

Novibet Review – Sportsbook Free Bet & Casino Offers 2020

In the world of online sports betting, writing bookmaker reviews isn’t as easy as one might think. Sure, we’ve highlighted what our criteria is when analyzing bookies, criteria which we apply day after day, but that doesn’t mean that the job gets any easier with the increase in sportsbook numbers. In fact, it becomes difficult to compare betting sites with one another.

Nowadays, an average bookmaker looks and feels how a top sportsbook used to function only a few years back. Difference are made by the slimmest of margins, which means that new entries on the betting market have to have some very good strategies. Our focus for today is Novibet, and the questions we want answers to are the same as always:

Can Novibet, a relatively new and unknown sportsbook, match the pace and quality of their more experienced and famous competitors? Are their offers, games and bonuses better or worse than their counterparts? Have they omitted any key factor like customer support or money management when starting their betting business? And, at the end of the day, does Novibet have what it takes to grow in customer numbers and become a force to be reckoned with in the UK betting scene? If the answer is positive to all these questions, we’ll surely recommend them as well.

Novibet  Promotions

novibet promotions bonuses

But first things first, we need to jump into their business and see what we find. And what better area to start than the promotions section? We usually start with this section for two reasons:

a) It’s the thing most customers look at when opening a new account or trying out a new broker. More often than not, they compare signup bonuses and automatically exclude sportsbooks which have sub-par offerings;

b) A good continuous bonus section can make the difference between a betting system that breaks even and a successful one. By nature, lots of systems fall around the 50%-win rate area. Some are marginally better, while others are marginally worse. With a few good bonuses here and there, a bookmaker can shift your betting results over the 50% threshold and transform an average system into a winning one.

First off, let’s look at the welcome bonuses Novibet offers new customers. They are divided into two separate areas: the sportsbook welcome bonus and the casino welcome bonus. The other areas of the website (virtual games, in-play betting, live casino) do not offer special welcome bonuses. Their games can be used for playthrough conditions for the casino bonus, but only under certain conditions or at certain values. Make sure you read the terms and conditions of the casino bonus before going ahead – or better yet, just play casino games for that bonus to work best.

Sportsbook Sign Up Bonus – £25 Matched Free Bet*

novibet free bet

For new sportsbook customers, Novibet have chosen to go with a free bet. Thankfully, it’s not the classic, typical UK £10 free bet which we’ve seen used with so many other bookies, and has grown quite stale. Novibet offer a £25 matched free bet. You have to open a new account, deposit at least £10, and then place a bet with a stake of at least £10 on an accumulator with at least 3 selections (a treble) and with odds of at least 1,70 (7/10). After all these actions, you’ll receive a free bet of the same value as your wager, up to £25, which will be credited to your account in 24 hours after the qualifying bet was settled. You’ll also have to fill in a KYC process and have your age verified before the bonus is credited to you.

And bear in mind, these signup bonuses are just the tip of the iceberg. Novibet offers some other great promotions for the sportsbook and casino alike, which we won’t detail here – but think about ACCA price boosts, cash out schemes, bet referrals, a casino rewards and VIP program, and even some more creative offers. If the signup bonuses are what bring you into the Novibet business, these other bonuses will be what keeps you in.

Casino Welcome Bonus – Up To £250 Bonus*

novibet casino bonus

Since we’ve spoken about the casino bonus so much, we should state what it is: Novibet offers new customers a classic 100% first deposit match, up to a limit of £250. This upper limit is what makes this bonus stand out. We rarely see limits over £100 in the business nowadays, and even if we do, it’s usually with much bigger brokers with a lot more money to invest in attracting new customers. Seeing this kind of large bonus with Novibet makes us very glad, leading to the idea that they’re very serious in attracting new casino customers. The playthrough conditions can be seen in the terms and conditions section of the bonus, and sit at a standard 35x.

Betting Markets, In Play Betting & Other Features


After gladly reviewing what we believe are clearly above average bonuses, we dove deeper into the Novibet website and started placing bets. And week after week, weekend after weekend, we played through their games and concluded: there is not a single sporting event which we wanted to find but couldn’t. We have to admit that we’re a little biased, since the majority of our time was spent betting on football games, and little of it on other sports like tennis, basketball or ice hockey. But from what we’ve seen so far, Novibet had all the games we were interested in, and we could place all the bets we wanted. Their in-play betting system worked fine as well, quick and precise, and was an overall joy to use.

We were especially fond of two categories on their website which aren’t so common in the sports betting world: the live schedule & scores section and the statistics section. The first means that you don’t have to use an alternative 3rd party app to track the scores of the games you bet on, which makes your life a whole lot easier. The second is a very useful tool to place more precise bets, with more chances of success. This information makes betting with Novibet that much easier and enjoyable, and cannot be seen as anything else than a competitive advantage.

Payment Options

Naturally, we had to test the other sections of their business as well, like money management. Apart from depositing money via credit and debit cards, we could easily pay using Skrill (even Skrill 1-Tap), Neteller, PaySafeCard, and finally, PayPal. Some of these e-wallets or payment options don’t qualify for bonuses, so make sure you read the terms and conditions page of the website before using them to make your first deposit. Better yet, try to make your first deposit using a classic method like a debit card, and then switch to working with an e-wallet.

Customer Support

Customer support was also very friendly and willing to help with any issue we had, either real or created just so we can test their knowledge. They work best when contacted using the native live chat section of the website and mobile app, but can be contacted in other, more classic ways, too. We’re big fans of live chat because it’s instant, it’s embedded into the website (which we’re already using for betting), and it means we don’t have to make a phone call and actually use our voice.


All in all, we believe that the underlying message we sent out throughout the review should be spelled as well: we believe that opening and account with Novibet is something you surely won’t regret, and they’re bound to know an increase in customer numbers sooner rather than later. They offer everything you want from a modern broker: excellent bonuses, great sportsbook and casino games, many money management options and quick customer support, just to name a few. What more could you ask for?